If you see people frozen solid on the Vestal Rail Trail, don’t panic. Get a doggie treat.
Flashmobs are a lot less dangerous then they sound. Really. But if I’d never heard of one, I’d personally avoid it at all cost. Seriously, who decided to combine the phrases “flash flood” and “angry mob” and thought that people would come running to take part?

But come running they have. In fact, if you were jogging down the Vestal Rail Trail behind the Parkway Subway on Tuesday night, you’ve already seen a flashmob in person.
But let’s go back to basics. For those of you who have been living in a hole for the last 5 years and are just discovering the ‘interweb’ for the first time, “What is a flashmob?” Wikipedia, clearly the most reliable reference material ever conceived of by man, defines a flashmob as “a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then disperse.”
That’s right, my friends, flashmobs are the Seinfeldian cousin of the political rally. People assemble for no reason whatsoever, perform a task that has no intrinsic value, and then disassemble to no place in particular—although, realistically, they probably disassemble to get plastered at a pub down the street. (After Tuesday night’s Rail Trail flashmob, a few of us reassembled at the outdoor seating of the Vestal Uno’s, apparently chosen because “it has more shrubbery than the outdoor seating of the Vestal TGI Friday’s.”)
The first successful flash mob, legend has it (and by ‘legend’, I again mean Wikipedia), was held at a Manhattan Macy’s June 3rd, 2003. A group of 100 participants assembled around a giant rug on the 9th floor of the department store and, when approached by bewildered salespeople, explained that they “all lived together in a warehouse loft and searching for a ‘loverug’ large enough to accommodate the entire group”.

Since then, flashmobs have evolved into everything from mass pillow fights in urban parks and silent discos in underground subways to massive reenactments of Michael Jackson videos. The silent disco—one of my favorite kinds of flashmob—involves gathering a large groups of people into one place with IPods and headphones who then listen to their own favorite song and dance about wildly in anything but unison. A flash mob true-ist will tell you that a flashmob MUST be organized on the Internet by a group of volunteers bent on doing nothing more than having a senselessly good time. They’ll tell you that a publicity stunt planned by a corporate marketing department DOES NOT COUNT; nor does Oprah’s giant staging of the Black Eyed Peas track “I Gotta Feeling”.
What’s perhaps most unusual about the flashmobs that have cropped up in Greater Binghamton over the past few weeks is that they’re all organized by a church: Grace Adventure.
Grace Adventure bills itself as a “church without a building”. A recent e-mail from the church’s pastor, Annette Snedaker, goes something like this: “We all know that young adults are a missing population in today’s churches. Let’s face it: the population in general, is declining in churches. But yet, the world needs people reaching out to others in love and compassion more than ever! So… there are a group of us trying to do something that will bring young adults back to talking about their spirituality, and making a difference in the community in non-traditional ways and spaces.”

And to get rolling, Grace Adventure has staged two “freeze mobs”. One at Spiedie Fest and the other at the Rail Trail. A freeze mob is a form of flashmobbing wherein participants synchronize their watches, stroll casually into a public place, and then all freeze at the exact same moment. After a few minutes, they all unfreeze and proceed about their business as if nothing unusual has happened. Check out this very famous freeze mob at Grand Central Station to get acquainted…
Now the Grace Adventure people have chosen to flashmob for a cause. A different cause each time. Their Spiedie Fest mob was designed to support CHOW; participants were asked to bring canned food before they took part. And their Rail Trail mob was held to support the Southern Tier AIDS Program’s “Dog Gone Fun on the Run”. People were asked to bring pet food or doggie toys to the event. To give STAPs event the extra push, many of the freezers stood still with Doggone flyers in hand.
I’m gonna make an admission here: I had my doubts about the Rail Trail flash mob. For one thing, you need a critical mass of non-participants to make these things work. Luckily, the good weather had brought out a decent amount of early evening strollers, runners, and dog-walkers. My other concern was that we only had about 20 people there to take part. But what I realized right away is that ANY out-of-the-ordinary behavior interrupting somebody’s early evening routine gets attention pretty quick. Even if the interruption only comes from one nutball. Now multiply that effect by twenty.
One two-some from our group held a freeze-frisbee game in the middle of the path. A family stood off to one side, all in a row, as if frozen in the middle of their afternoon walk. And as you might expect, half the fun is watching the spectators—which ones turn their head, which ones stop to look, and which ones, faced with the unexpected, try to ignore the event as if doing so would stop it from happening.
Grace Adventure isn’t content to stop with Flashmobs. They’ve got a whole slate of non-traditional church events planned, including “Theology on Tap” at Kelly’s in Endicott, an “open house” held at Mad Mouse Saloon, and a “Teahouse Talk” at Vestal’s famous bubble tea joint behind Denny’s.
Annette Snedaker took a moment away from planning the future of religion as we know it to answer a few questions about freezemobs and other fun nonsense…
So I missed the Spiedie Fest Flash Mob; how did it go? What was the idea there?
Hilarious! 6 folks from Grace Adventure showed up and then we recruited about 15 high school students there. The things people say as they walk by a group of "frozen" people is quite funny! They say things such as, "Do you think she will move if I….(fill in the blank)" The Spedie Fest mob was for CHOW. Everyone brought a non perishable food item. We decided on CHOW because we realize people have been hard hit with the economy the way it is right now.
Where’d you get the idea for the mob. Any particular stunt you saw on the Internet inspire you?
The idea of a mob came out of the fact that I was a youth leader a year ago and my youth group talked about doing one. I looked it up on You Tube and decided it was a great idea. Unfortunately, we never did one as a group, but I forwarde the idea to Grace Adventure. I hope some of them come do one with us! We would love to do a dancing mob someday like the one that took place in Grand Central Station.
How have people reacted so far?
I’m not sure if you mean to the mobs or to Grace Adventure. To the mobs…people think its a fresh, easy, and fun way to bring awareness to a cause. Folks are excited to get out there and make a difference in unique ways. Its a way to do something for the community that leads to laughter, meeting new people, and making a difference. People want to help, but sometimes they don’t know where to begin.
To Grace Adventure, people have reacted very positively. Honestly, the fact that we are a church still scares people. There is a lot of "baggage" with the word and organization we call church. Sometimes people say, "I’m not a church person" or "I’m not religious." So I’ll ask, "What does that mean?" A lot of times it means they feel they will be judged, not that they don’t belive in a God. It’s so sad and awful that church has the reputation of judging and building barriers, but I understand why. I have seen church hurt people; People I love and care about. So Grace Adventure is trying to break those barriers down! The church has done a lot of good in this world too! So the more I get to know someone and once they start meeting people on the Grace Adventure team, they see that we really are a group of people trying to do good, but are not set on one way of believing, talking about God, or practicing spirituality. There are more people then one might think who are looking for some type of faith/"do-good" experience in their life, but would never find what they need in a traditional church. Honestly, as a pastor, I am much more comfortable outside a traditional church as well…probably for the same reasons a lot of other people are. But I believe there is a God calling us to lend one another a hand. (But do I think God is a guy? Heck no! Do I believe the Bible is the infallible word of God? Nope. It was written by men who, just like you and I, were on a faith journey trying to describe and learn from their own experiences. So there is a lot to learn from it, but also a lot that is completely irrelevant to our lives today).
Does your idea of building the church through community involvement have a model? Another church?
A model? I have researched and been trained in starting a new church; however, I do not know of any other church that has no building. As far as I have heard, Grace Adventure is the only church I know who NEVER wants to be put in a building. Office space? Maybe. That sure would help me find my dining room table. But a building where we gather? Not in our future! We want to guarantee ourselves and the community that we will always be present and active…doing what our God calls the church to do, which is to get off our butts, get to know the community around us, and try to meet their needs. Church is something we should DO…NOT a place where we go.
Besides Flash Mobs, what other adventures do you have up your sleeve?
Up our sleeves? Haha! We have ideas coming out our pant legs too! We are really excited about the upcoming Theology on Tap, Alzheimer’s Walk, Doggone Fun Run, CHOW walk, a flash mob on Veteran’s Day to benefit another undecided organization, mission trips to NYC, Arkansas, and other places. We have an Open House coming up for people to come check us out. We will offer free pizza and soda. Its at the Mad Moose on August 31 and our band will be playing known tunes from Lady Antebellum to U2. Join us for a bite to eat and to meet the Grace Adventure team! We have a lot more ideas, but we are about 20 people strong right now. Once more people come on board, we will be able to do more!
















